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DAWN
LALLEY
HELLO I'M DAWN
Let's Talk Digital Marketing & Creative Strategy!
ABOUT
SUMMARY
A creative and innovative web/graphic designer with 20 years experience creating branding, social media, digital marketing and design strategies to improve e-commerce results for businesses with multiple brands. A dynamic, reliable, highly motivated, organized, and adaptable team player with strong interpersonal communication skills. Proven ability to leverage emerging trends and analyze web analytics data to monetize social media avenues.
SPECIALTIES
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Web Design
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Graphic Design
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Creative Direction
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Social Media Strategy
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Email Marketing
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Project Management
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Brand Development
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Web Merchandising
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Video/Photography
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Search Engine Optimization (SEO)
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Responsive/Mobile Layouts
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User Experience/Interface Design
PORTFOLIO
Browse a few work samples: Web | Email | Social Media | Banner Ads | Video
 Lead Designer: 2014 SharpeningSupplies.com Complete Website Redesign |  Lead Designer: 2014 SharpeningSupplies.com Complete Website Redesign - Resource Center |  Design and Photography SharpeningSupplies.com - Resource Center Article Page |
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 Lead Designer: 2015 TheRustStore.com Complete Website Redesign |  Lead Designer: Wards.com (Montgomery Ward) Full Site Redesign |  Lead Designer: CountryDoor.com (Through the Country Door) Full Site Redesign |
 Lead Designer: Ashro.com purchased in 2008 by Colony Brands, Inc. and Complete New Website launched - Homepage |  Lead Designer: Ashro.com purchased in 2008 by Colony Brands, Inc. and Complete New Website launched - Site Section |  Montgomery Ward Email Campaign - Keurig / Kitchenmaid Brands |
 Montgomery Ward Email Campaign - Nostalgic Then & Now Product Theme |  Montgomery Ward Email Campaign - New Product |  Montgomery Ward Email / Website Homepage Campaign - New Product |
 Swiss Colony Email Campaign - Gluten Free |  Swiss Colony Email Campaign - Mother's Day |  SharpeningSupplies.com Facebook Post - Still Time to Order Gifts |
 SharpeningSupplies.com Facebook Post - Gifts for Dad / Father's Day |  SharpeningSupplies.com Facebook Post - Cyber Monday Deals |  SharpeningSupplies.com Facebook Post - Worksharp Ken Onion / Product |
 WisconsinGoods.com Facebook Post - Packers |  WisconsinGoods.com Facebook Post - Badgers Big Game/Product |  WisconsinGoods.com Facebook Post - Valentines Day / Gifts |
 WisconsinGoods.com FB Post - Cheesecurds are here! |  Swiss Colony - FB Campaign - A Christmas Story Sweepstakes |  Swiss Colony - FB Campaign - Back To School Sale |
 Swiss Colony - FB Campaign - Summer Sale |  Swiss Colony - FB Campaign - Xmas in July Sweepstakes |  Montgomery Ward - Banner Ad |
 Swiss Colony - Banner Ad |
VIDEO PRODUCTION
Senior Web Designer | Creative Direction & Production
I had the opportunity to lead the production of several video projects, managing the creative process from start to finish. This included storyboarding, audio, editing, and final production using Final Cut Pro, as well as overseeing cross-channel promotion. I collaborated with cross-functional teams to ensure the videos met brand standards and goals. Key projects include:
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Making the Swiss Colony Red Velvet Petits Fours Video
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Making the Swiss Colony Snowman Yule Log Video
These videos were featured in larger Food Network episodes, providing valuable experience in high-impact content creation and collaboration. Plus, the results were as delicious as they were engaging!
Making the Swiss Colony Red Velvet Petits Fours
